Yggdrasil gaming got their licence in December last year, but only managed to complete its full roll out on the British market yesterday. They have officially announced the launch of their proprietary iSENSE 2.0 platform and full range of games to the UK players. Over last year, the well-established and respected Swedish gaming supplier already signed agreements with major players from the island, names like Betsson Group, ComeOn! Casino, LeoVegas Casino, Mr Green Casino – some of the best brands when it comes to online gambling.

The CEO of the company, Fredrik Elmqvist, comments “We’ve had a very encouraging start given that we only received our licence at the end of last year, and are already live with some operators. […] The UK marketplace is the most competitive in Europe, but we have a track record of succeeding in every market we enter, and I am confident our industry-leading platform and games will allow us to repeat the trick there.”

Yggdrasil’s portfolio is quite wide indeed, covering popular and unique casino games, lottery products and slots. They also offer some great promotional tools, designed specifically to increase customer engagement and retention. The company won iGaming’s “Software Supplier of the Year” at the 2016 International Gaming Awards. That is to top the “Software Rising Star” they got last year on the EGR B2B Awards.

Even though they are relatively new to the scene, the company is well-funded and have released some of the most impressive slots out there up to date. Their financial report for Q4 of 2015 backs that more than any words could – in a year that was really tough for the industry worldwide with regulations changing and global financial crisis in the happening, Yggdrasil managed to not only stay afloat, but increase revenues by an incredible 696 per cent, reaching €1.1 million and €524k in earnings after taxes. Their mobile performance went through the roof as well, accounting for a huge 41.75% of the entire gross game win. That’s all along with the expansion to new markets. It is surely a name you should remember (as hard as it is to pronounce), as we will be hearing of them more often this year, I can guarantee you that.

“We’re not the biggest, but we are the best” is their slogan and they certainly are working hard to live up to it. Yggdrasil’s first ever progressive online slot – the Joker Millions – quickly became a huge hit in the UK and worldwide.

Instead of trying to top the ever improving graphics in the oh-so-competitive slots world, Yggdrasil decided to offer something simple instead, go all the way classic and rely more on lucrative prizes to do the job. The game was presented at ICE Totally Gaming 2015 and then released in a few online casinos. It can be played on mobiles and tablets, on both – iOS and Android systems. It has some very unique features like the Freeze & Re-spin and the Column Multiplier, as well as Mystery Wins and Jackpot Spins. The company’s team has grown as well to meet demands – now they are 45 (sounds small but they were estimating on 28 as the top they will need by the end of last year, just to give you an idea), and they are still recruiting.

Well, that’s it for now, welcome, well done to them so far and let’s hope they manage to stay on top and please our very demanding market!